Need an argumentative essay on EVALUATING USE OF E-COMMERCE IN A BRICK AND CLICK ORGANIZATION THAT BALANCES ECOMMERCE WITH A CONTINUED HIGH STREET PRESENCE. Needs to be 11 pages. Please no plagiarism.

Need an argumentative essay on EVALUATING USE OF E-COMMERCE IN A BRICK AND CLICK ORGANIZATION THAT BALANCES ECOMMERCE WITH A CONTINUED HIGH STREET PRESENCE. Needs to be 11 pages. Please no plagiarism.

Virtual organizations conduct all their business operations on the internet. On the other hand, brick and click organizations rely on e-commerce to carry out some business activities although this is only adopted as an additional marketing channel. As more and more businesses target at increasing their potential buyers and sales bases, they are making migration from brick-to-click technology. According to Hensman et al., (2001, p. 237), the most important development that has occurred recently in the business world is the adoption of e-commerce.

E-commerce refers to a process of selling, buying, exchanging or transferring products and services through computer networks. E-commerce has revolutionized the way organizations conduct business and opened up new opportunities. E-commerce is used by businesses for electronically processing orders, dealing with customer service and enhancing the relationship with distributors and suppliers. Businesses that are not seeking to adopt e-commerce risk of being overtaken by competitors that utilize such technology (Hensman et al., 2001, p. 237). E-commerce is conducted using intranets, internet or extranets and other support technologies. Nevertheless, e-commerce comes with security risks which organizations should understand and manage them. The paper will evaluate the use of e-commerce by Tesco Company which is an example of a brick and click organization to improve business operations.