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Need an argumentative essay on Promotion in Marketing. Needs to be 5 pages. Please no plagiarism.Download file to see previous pages The research paper "Promotion in Marketing" talks about the promoti
Need an argumentative essay on Promotion in Marketing. Needs to be 5 pages. Please no plagiarism.
Download file to see previous pagesThe research paper "Promotion in Marketing" talks about the promotion strategy, advertisement, promotion mix (TV advertisement, direct selling, sales promotion and publicity) for Wal-Mart. This paper also discusses the Wal-Mart’s social marketing and promotion strategy for Nordstrom.
Wal-Mart seeks to attract the middle and low-income group people. The brand sells itself towards consumer as much inexpensive compared to other brands. In advertising, the key message of Wal-Mart is “We have lower prices than anyone else”. To promote the brand the company puts a high-velocity product in a high visibility area in every division. It develops a perception that since the first product is inexpensive, the other products will be inexpensive as well. Wal-Mart focuses on advertisement through the website and in-store TV Network. The in-store network displays a continuous stream of product advertisement. Wal-Mart TV has almost 130 million observers which make it the fifth biggest television broadcasting network in America. The network of Wal-Mart can be found in almost 2600 sites. The advertisers pay 137,000 USD– 292,000 USD to place a single business advertisement. The expense of advertising is based on the length and total stores where the advertisement will be displayed. Wal-Mart seeks to fit the broadcasting more distinctively according to the field of store depending on regional preferences and conditions. The TV network of Wal-Mart is very sophisticated and an internet oriented system.
