Need an argumentative essay on Service process of McDonalds. Needs to be 8 pages. Please no plagiarism.Download file to see previous pages... non-stop customers’ flow and subsequent success in the b

Need an argumentative essay on Service process of McDonalds. Needs to be 8 pages. Please no plagiarism.

non-stop customers’ flow and subsequent success in the business. It is important to note that McDonald’s Company serves both as a service and product company. McDonald’s deals in fast food sphere of services and their interest and priority to serve customers at the highest level possible has enabled them to dominate the world market with overwhelming customer base for a long time. Their compactors cannot march them in terms of brand loyalty given the input they have always put in servicing the customers. The company also appears in the fortune 500 list as one of the most prominent and effective companies in the world in terms of fast food provision (Fitzsimmons, 2005: 34). It is indicated that McDonald’s has the most efficient way in dealing with the customer and they take the minimal time to attend to the customer. The waiting time in the restaurant is much reduced and no customer can take longer than necessary McDonald’s has greatly invested in the customer service in the most appropriate way possible and this they believe will give them a competitive advantage. They also have employed the use of technological advancement in satisfying their customers. In this sense, automated machines for beverages are used to enable quick services to the customer. This will avoid customers staying in queues for a long time being conscious that customers have little time to spend in the restaurant. The efficiency of the customer service in the company is one of their major strengths in cutting and edge over their competitors (Clark and Baker, 2004: 77). The management of the services in a way that it attracts and retains customers in one of the most important focuses in business particularly those that are food-based. Main Body Service to the customer is one way of retaining and attracting customers in a business, this is particularly more pronounced in a business situated in a competitive landscape like what is McDonald’s is experiencing. In response, the business must design unique services to the customer that will make them occupy a niche that no other among its competitors has. McDonald’s has realized the essence satisfactory customer service and has reciprocated by offering a myriad of services to the customer and this can be construed to accounts for their huge customer base in the 118 countries in the world. In McDonald’s, it is recognized that every customer is unique in a way and must be treated exactly the same as the other without assumption, in this relation, the following services from different quarters are offered at McDonald’s. Products Quality Besides provision of high quality products, the company has also insisted on having the customers get their value for money. They have noted the need for high standards in the delicate business of fast food and have ensured that it is always observed such that it becomes very palpable for any customer to do a comparative analysis when they shop elsewhere.