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QUESTION
On weeks six, and eight, you are required to locate a current article that addresses a services marketing issue related...
On weeks six, and eight, you are required to locate a current article that addresses a services marketing issue related to class discussions from the Wall Street Journal, Fortune, Newsweek, Business Week, or other publications that are applicable to the course. Students then write and post a blog entry on Blackboard pertaining to the following issues (800 words minimum):
- A brief summary of the key point(s) of the article.
- A discussion of how this article relates to a key concept examined in this course and the implications for services marketing practitioners.
- The student’s personal reaction to the article based upon the marketing perspective gained during the course.
