Outline

For your final project, you will apply what you have learned in this course to a select product and a target foreign market. You will plan a realistic market launch. Click to review your Requirements for the Final Project.

You will submit your final project in Module 8. By now, you should have already obtained approval from the instructor on the proposal you submitted in Module 3.

For this activity, you will focus on an outline for your final paper.

• The outline will be a set of headings or sections that identify the important points in the paper.
• You can develop these points at two levels, similar to headings and subheadings.
• The outline should be written concisely, with each point just long enough for clarity and no longer.

You will receive feedback on this outline by the end of the next module. The expectation is that you incorporate this feedback when submitting your final paper.

You will receive feedback and your instructor will approve your proposal by the end of Module 4.

Refresh yourself on the Four Main Components for Effective Outlines.

Things to Remember!

• Your outline should show the hierarchical relationship or logical ordering of information.
• Format the outline according to APA guidelines, double-spaced, in Times New Roman 12-point font, with one-inch margins on each side.
• Be sure that you cite all references and quotes correctly. All sources used must be included in the Reference section.
• Include a reference list.

Requirements for the Final Project

The Final Project will be a fun and practical activity where you can apply what you are learning in the course to a select product and a target foreign market. Your task for the Final Project will be to plan a realistic market launch (from introduction through stabilization of operations). "Launch" applies to your target market, where you want to sell your product. You are to select a product (not a service) - real or imagined that will be launched in a country other than the United States. Your product may be produced in the US, in your target market, or elsewhere.

You will submit your Final Project in Module 8. By then, you will have already obtained approval for your Proposal (by the end of Module 4) and have completed the Outline (submit in Module 5). The Final Project will consist of your Business Plan and an Excel Spreadsheet of anticipated cash flows (expenses and income) with the resulting bottom line (profit or loss) for each year.

For the Final Project, you will be responsible for presenting your analysis and conclusions on the following:

• Rationale for choosing your product.
• Rationale for choosing your target market.
• Rationale for choosing the country where your product will be made.
• Strategy you will employ to launch your product.
• Organizational structure you select to support the launch.

o Within the organizational structure you choose, explain how you will handle management, marketing, operations, finance, internal controls, etc...

• Sales and marketing aspects
• Logistics aspects

o What will be involved in getting your product from country of production to country of sale?

• Financial management considerations of the launch.

o This should include a narrative discussion in the body of your Final paper and a separate Excel spreadsheet where you itemize your various expenses and your income over an initial 10 year period. Create your own numbers, but be realistic. For example, your start-up costs will likely be high so you might lose money the first few years. Later, you might break even. Later then, you might start making profits.