Part 1 - Consumer Behavior: How People Make Buying Decisions Learning Outcomes Model of Consumer Behavior: Environmental factors.

Part 1 - Consumer Behavior: How People Make Buying Decisions

Learning Outcomes

Model of Consumer Behavior: Environmental factors. Student can use the model of consumer behavior to identify those environmental factors most likely to affect the consumer decision making for a specific product or service.

Model of Consumer Behavior: Consumer factors. Student can reference the model of consumer behavior to identify the consumer factors most likely to affect the decision making for a specific product or service.

Role of Involvement in purchase decisions.  Student can identify the role of consumer involvement applicable to a specific product or service offering and how that level of involvement affects the type of decision making. 

Consumer decision-making process.  Student can identify how marketing strategy can influence each of the steps in the consumer decision-making process. 

Directions

• Refer to the product or service you selected at the beginning of the semester. This week, you want to take a closer look at what consumer factors may be relevant for customers who are considering buying your product or service offering. This will require some critical thinking on your part based on your own behavior if you are a customer yourself, or you may want to talk to others who have purchased the product. Sometimes you can find clues when looking at the marketing messages that may be addressing some of these factors. 
• Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question.  Although you do not need to repeat the question, there should be a heading to separate the sections. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions.

1. Consumer Behavior Model: Environmental factors. Refer to the week's readings and the model of consumer behavior and identify two