Phase 4 IP

For this individual project, you will use the entity you selected for your Unit 3 discussion, along with the research you conducted for that assignment, to present a 600-800 word report on the overall effectiveness of that entity’s online presence along with recommendations for improvement.  

Complete the following for this assignment:

1. Research Review: In 1-2 paragraphs, provide a summary of your findings on the importance of having an online and social media presence for a company, political campaign, organization, or governmental agency using the four sources you chose for Unit 3. You will be summarizing, synthesizing, and analyzing these sources to provide background for your analysis and suggestions. Be sure to include APA style in-text citations when summarizing, paraphrasing, or quoting sources.
2. Analysis: In 3-4 paragraphs, analyze your entity’s existing social media presence and existing website, addressing each component below:
   • Provide an explanation of your entity’s target audience. 
   • Discuss the entity’s purpose(s) for using social media.
   • Provide an overview of the various social media sites the entity currently uses.
   • Discuss how often this company posts updates on these sites.
   • Describe areas where the entity is effective in its approach to social media.
   • Discuss the strengths of the entity’s website.
3. Recommendations/Conclusions: In 2-3 paragraphs, discuss specific identified areas where your entity could improve, based on the suggestions below:  
   • Suggest the addition of more platforms to attract their target audience, offering specific guidance on which platform(s) should be added and why.
   • Suggest how a specific platform be used differently, including why its use needs to change. 
   • Suggest different cadence of posts to the various platforms. For example, is the entity posting too rarely or too often? Include a specific breakdown of how often posts should be made and why.  
   • Offer suggestions for ways to gain more followers. Be specific on which strategies are more effective for which platforms.
   • Offer suggestions for how to improve the entity’s website, and address benefits of making these improvements
   • Finally, conclude your report by informing your audience of how taking your suggestions will benefit them in the long run, supporting these claims with outside sources. 
4. References Page: Create a references page that cites all references used in this report using APA formatting.  You should have a minimum of four cited sources, at least two of which must have come from the CTU Library.  For help with formatting your references page, check out the Introductory APA Writing Style Guide.

Use this APA Report Template to format your paper.

Tip: Use CTU's Writing Center, found here or in the Learning Center's area of the Virtual Campus for additional resources and help with your writing. 

Please post this task to Submitted Assignments as a Word document.

The following grading criteria will be used to assess your report: 

Unit 5 Individual Project Grading Criteria

Maximum Points

Includes a 1-2 paragraph research review that summarizes the importance of having a strong online and social media presence based on research.

35/35

Includes a 3-4 paragraph analysis of your entity’s existing social media presence and existing website addressing each component in the prompt.

50/50

Includes a 2-3 paragraph recommendation section that discusses specific identified areas where your entity could improve and effectively concludes your report.

40/40

Develops each section of the report with sufficient specific details and support.

30/30

Organizes report using logical arrangement of details.

25/25

Uses at least four references to support argument.

20/20

Cites sources using APA format both in-text and in a references page.

20/20

Uses proper spelling, punctuation, and grammar to write clearly and effectively.

20/20

Formats paper using the APA report template.

20/20

Total:

260/260

Reading Assignment

Read Chapter 5, pp 115-118 and 159-166 & read Chapter 6, pp 175-83

 Assignment Objectives

• Write effectively using thesis statements, paragraph structure, topic sentences, and appropriate supporting evidence.
• Write using a range of forms/genres that address a variety of academic and professional situations.
• Identify, use, and cite evidence to support original ideas/argument.
• Model writing as a process through drafting, revising, and editing.
• Demonstrate effective and appropriate use of sentence structure, grammar, and mechanics. 

 Other Information 

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