Pick a publicly traded firm and assess their performance. Do not duplicate the choices of your classmates. What measures did you select? Why? What,

Pick a publicly traded firm and assess their performance. Do not duplicate the choices of your classmates.

What measures did you select? Why? What, precisely, do they tell us? Is this a full picture of this firm's performance? Based on your analysis, how is this firm performing?

Please remember to carefully cite all sources of information and data.