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QUESTION
Please explain the list:
Target Marketing
please explain a business-to-consumer (B 2C) or business-to-business (B 2B) company that uses target marketing. Please explain the list:
- Briefly introduce the company you have chosen in credit card services or audit.
- Gather examples of its activities and products that support its business model. Remember to properly cite and reference the sources of information you find. You should have at least two references from business-related or news websites.
- Explain each of the four bases for segmenting consumer markets or each of the five bases for segmenting business markets.
- In the company you chose, describe which of these bases for segmenting markets is used, and describe how the selected segmenting options are achieved.
- Examine how these factors influence the promotional strategies of your chosen company.
