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Please read the attached case study titled Digital and Social Media Perspective and prepare a case analysis following the attached sample case
Please read the attached case study titled Digital and Social Media Perspective and prepare a case analysis following the attached sample case analysis format
Then answer the following:
Case Summary
Identify Key Promotion Issues: select at least 3 promotion issues and describe the relationship to the case. (Do not use the Key Promotion Issues used in the sample case.)
Personal Case Analysis
Case Questions:
1. Discuss the integration of traditional and non-traditional media campaigns. How might one impact the other medium?
2. How might we be able to measure the impact of an integrated campaign for a brand? (Please review the seminar posted in the link below.)
3. Select a brand of your own and using Twitter/Facebook, briefly describe how these metrics (#2) could be used to understand the success of your integrated campaign.
http://blog.hootsuite.com/measure-success-on-twitter-smb/
Conclusion
Do not use the Key Promotion Issues used in the sample case. The paper should be in Attached Sample Case Analysis Format and must have a minimum of 3 outside references, not counting the textbook. Analysis length should be 1,000 - 1,500 words. Do not use the Key Promotion Issues used in the attached sample case. This case will have its own set of Key Promotion Issues, which you will choose based on the details of the case content.
