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Please read the Fortune article Entertaining the 'new Saudi'. Download Entertaining the 'new Saudi'. Based on the information from the article, please identify at least two PEST trends in Saudi and
Please read the Fortune article Entertaining the 'new Saudi'. Download Entertaining the 'new Saudi'. Based on the information from the article, please identify at least two PEST trends in Saudi and 1) discuss their implications for the US entertainment industry's entrance into the Saudi market and 2) identify which PEST factor it belongs to. For example, if you think the demographic trend in Saudi is relevant, you need to explain its implications on the decision of companies like Netflix and AMC to enter the Saudi market and identify that demographic trends is a socio-cultural factor.
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