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Please watch the following youtubevideo titled "CBS 60 Minutes Colorado Pot"and answer the following DB questions:1. Demonstrate knowledge of the PEST-C (Marketing Overview Podcast)and how it applies
Please watch the following youtubevideo titled "CBS 60 Minutes Colorado Pot"and answer the following DB questions:1. Demonstrate knowledge of the PEST-C (Marketing Overview Podcast)and how it applies to this news cast about marijuana sales in Colorado.2. Google one of the businesses that are featured in the news story (featured either via a photo or an interview) and demonstrate which of the 6 elements of the promotional mix are used to communicate the product to consumers.3. What evidence suggests that the marijuana business uses integrated marketing communications?Ideas for a second post include: posts about any aspect of the marketing planning process and marketing legal marijuana in Colorado, or posts about the legal challenges of advertising marijuana on social media, in the news, etc.
