Point Value: 1 21.

Point Value: 121.A services research program can be defined as the composite of separate research studies and types needed to address research objectives and execute an overall measurement strategy.A. TRUEB. FALSEPoint Value: 122.An effective services research program includes either quantitative or qualitative research, but never both.A. TRUEB. FALSE

Question:Point Value: 121.A services research program can be defined as the composite of separate research studies andtypes needed to address research objectives and execute an overall...