PostMKT305/ PostMKT305 Unit 2 QUIZ latest 2015

Question 1

9.09 out of 9.09 points

E-commerce is emerging markets is often hampered, or hindered, by ________.

a. limited use and acceptance of credit cards

b. types of products purchased online

c. clear definition of market segments willing to shop online

d. all of the above

Question 2

9.09 out of 9.09 points

Venture capitalists typically expect to ________.

a. get their money out of an investment immediately

b. get their money out of an investment within a few years as part of an exit plan

c. take over ownership of their investments

d. see a return on every investment they make

Question 3

9.09 out of 9.09 points

The ________ is a blueprint, or roadmap, that links the firm’s e-business strategy (e-business models) with technology-driven marketing strategies and details for implementation through marketing management.

a. e-marketing plan

b. business model

c. situation analysis

d. strategic plan

Question 4

9.09 out of 9.09 points

According to the text, the Web’s content and language will become ________ while companies cater to a variety of cultures and provide local content.

a. less diversified

b. more diversified

c. less visual

d. none of the above

Question 5

9.09 out of 9.09 points

According to the text, a truly global internet is likely to accelerate the convergence of styles, tastes, and products to create a more homogeneous marketplace.

a. True

b. False

Question 6

9.09 out of 9.09 points

In order to decide how online prices will compare to offline equivalents, marketers must consider ________.

a. differing costs of sorting and delivering

b. competitive concerns

c. market concerns

d. all of the above

Question 7

9.09 out of 9.09 points

Businesses in emerging economies must deal with problems such as ________.

a. fewer computer users

b. expanded credit card use

c. several methods of online payment

d. all of the above

Question 8

9.09 out of 9.09 points

With the explosive growth and diffusion of ________ the face of e-marketing has changed quite dramatically throughout the world.

a. electricity sources

b. mobile/cellular phones

c. language translators

d. internet cafes

Question 9

9.09 out of 9.09 points

With regarding to purchasing patterns and practices, it is crucial for global e-marketer to understand the world from their target market’s perspective.

True

 False

Question 10

9.09 out of 9.09 points

A well composed business plan should contain enough data and logic to prove that ________.

a. the e-business idea is solid

b. the entrepreneur has some idea of how to run the business

c. the entrepreneur has some idea of the costs associated with the business

d. all of the above

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