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Price setting: the company name is Procter and Gamble : http://us.pg.com/
the company name is Procter and Gamble : http://us.pg.com/
Purpose of Assignment
This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.
Assignment Steps
Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.
- Price and Place/Distribution:
- Distribution Strategies
- Channels, Mass, Selective, Exclusive
- Positioning within channels
- Dynamic/Static Pricing Strategies
- Channel tactics (Pricing)
- Daily pricing, promotion pricing, List pricing
Note: Charts/graphs/tables do not count toward the word count. They are supplements not substitutes for verbiage.
The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
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***** *********** ******* ******** ** ********** ** ** *** **** important decision that can ****** *** kind ** *** **** profitability because *** ******* *** **** has to ***** *** **** also has to **** after *** ****** **** **** ******* or ******* they sell *** ***** ** *** product should *** ****** be ******** **** competitors *** *** **** ******* decision has ** look ***** *** ******* ** * ******* **** it includes a ********** ** *** ******** competition *** ******* ** *** people where it **** ** ****** *** sellingDynamic Pricing ********* ** these strategies ** *** the term ****** *** ***** of *** ******* ** ******** ******* dynamic as *** the changing ************ ******* ** ******* ***** *** ****** ** ***** ** ******* ** various ******* **** ** **** ******** ***** to *** ****** ****** ******* of *** class **** belong ** **** there ** ******** ** ******* than **** ****** ******* higher **** surplus ****** is ***** ** *** ***** **** * **** ** **** ** ******* ****** service **** the product **** ****
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***** *** Distribution ************************ & ****** Co **** known as P&G is ** ******** ******** goods *********** ************* ** ******** ********** **** ****** States ** ******* ******* ** **** ** ******* Procter *** ***** Gamble ** ********* *********** ** a wide ***** ** ******** ****** ******** **** and ********* ******** ****** *** **** ** ******** ** *** Kellogg ******* its product ********* **** ******** ***** ****** *** beveragesCompany ************ sixteen ************** ****** *** ********* **** *** ******* ******** ** **** than 160 ********* ******* and ****** is *** of *** strongest ******* in *** ********* products market ****** the ***** *** **** business **** of ******* *** ****** ** ***** focus ** providing branded ******** ** ******** quality and value ** ******* *** lives ** *** ********* ************ ********* ** the **** *** report ******* *** ****** ** ******* *********** ****** ******* and James Gamble’s soap ******* ** 1837 *** Procter and Gamble ******* was formed and *** ************ by 1905 In 1879 *** **** ******** ***** ***** * floating **** was ********** ******** ** Crisco ********** ** 1911The first ***************** *** ******* ******* ***** helped ******* **** ** * ******** ***** ***** learning *** mastering *** capabilities in ******** control *********** manufacturing *** distribution and advertising *** ********* *** ****** *** first *** ***** ** ********* *** ******* initiated and ********* new capabilities ** ******* manufacturing ****** ******** and branding ** ***** high-quality ******** ***** ** *** ********* ***** *** World War II *** ***** the ***** 1980s ******* ******* *********** *** ********* through ************ *********** and ********* ** *** ****** ** ***** *** ********* **** care and ***** ************** **** ******** **** *** government ** ****** its ******** *** ******* ******* ** **** ******* *** ******* *********** and ************* ********* ****** than ******* and ************ **** the ******** ** *** present ******* expanded *** business into *** industries **** ** health **** ******** care beauty **** *** *** ********* ***** ********* *** ********** **** **** ********* ******* ****** *** ***** Within * ***** P&G’s international operation **** *** ******* ******* to reach *** ******* in ***** ** ******** this ******* ** **** ******* price *** ************ model *** ******* & Gamble ******* ******* ***** ****** ** ** ******** ********** **** items organization **** ******** itself ** an ***** ******** Natural ******** **** Company ****** ***** *** ********** **** wellbeing magnificence *** ********** ****************** ******* ********** from England *********** himself ** * candle ***** ** Cincinnati ***** ****** an ********* **** Ireland *********** himself ** a **** ***** **** ***** never have *** *** **** *** ******* ******* *** ****** *** ********* Norris It *** ***** ****** Alexander ****** that ***** *** two new *********** **** ********* *** the same raw ********* ** ********* they become business partners What began as a ********** candle *** soap ******** ***** ********** grow **** *** largest and **** ********** ******** ***** ******* ** *** ***************** ********************* ******** ******** ** to ** *** ****** ** ********** branded ******** ** *** ******** ******* P&G ****** focuses ** ******** ****** brand ********** *** introducing ********** ******** ** *** ****** place before its *********** ** ***** to ************ ******* **** ******** strategy *********** ********* ***** focuses on ********* high ******** availability **** ********** ******* both **** *** consumer ********** *** ******* *** ******** They are **** ******* ** providing innovative ******** ******* continuous ******** *** *********** ******* *** ******* ********** ******* ** a ******* ******** *** *** ******** ***** builds on ****** that **** high ******* *** **** ******* They do not **** consumers to buy ****** on price *** ** ******* and brand ** well P&G’s *** brands are produced in *** ************* ****** around *** ***** *** distributed through its distribution ******* ******** ******** ** *** ******** *** made-to-stock ** *** distribution centers until **** *** ***** to be ******* ** ********* ************ ******* or ****** ******* ** ****** ******** *** business ***** ** ** **** ********** and ********* **** *** *** ** point-of-sales **** ** other ******** specific ****** *************** ****** *************** ***** Gamble’s ******** ******** ** ** ******* ******* ******** *** ******** ** ******** ******* *** value **** ******* *** ***** ** *** world’s ********* *** ******* ******* ** ******** existing **** ********** **** ******** ****** ******* ***** continuously ******* *** ********** ** ****** ********** ********** ************* products *** ************ **** *************** ********** **** ******* ****** ****** *** ***** ******* ** * market ****** in **** ******* ** ******** in *** *** **** **** of *** ****** ** ** ****** the **** ******* ****** brand **** **** **** $1 ******* ****** sales P&G currently *** ******* billion ****** brands *********** ******** are *********** ******* retail *** wholesale channels ** reach *** ******** customers the ********* **** ** *** ******** *** made-to-stock in *** ************ ******* ** until they *** ******* *** ***** ** ** ******* ** *** customer’s ************ ******* ** storesWith **** ******* ************* plants *** five ********* business ***** P&G ************ its ******** logistics to be distributed ****** *** ***** ******** *** global business ***** ****** are responsible *** ************* *** ********* *********** ******** ** **** as ******* ******** strategy *** ******** ***** *********** *** management ******* Customer Business *********** ** *** product ********* ****** *********** ************* ****** are *********** for local marketing market ******** *** ******** *** ******** *********** ** a ***** **** *** *********** *** ********* *** ************ ******** to *** *** ***** markets *** ********* *** GBUs *** grouped ** businesses ***** **** are ******* ** ********* **** allows ******* ** ** **** local *** global ** *** same timeDynamic/Static Pricing ********** **** ******* implemented * *** ordering ******** and billing ***** ****** **** integrated *** ******* ******** ******** invoicing *** ****** system ********** related ** ******* channel ********* ** order ** *** **** *** ******** ****** efficiently P&G ********* a common database for ******* ******* *** ******* ************** **** ******* ******* ** ************** provide **** ** *** ************ *** system *** ******** ******* benefited *** customer ***** ** ******** **** ** focus ** ********* ****** service *** marketing *** ******** ****** than spending **** ** unproductive ***** ********* **** ****** in ***** ********* ******* ******* deductions as well ** ***** ********** the ****** ******** ********* order ** ******* **** ***** ******* ****** * ********** pricing ********* was ************ *** ************* program ** implementing * ***** pricing ******** ** ******* ******* ** ********* unnecessary inventory ** *** ******* ******* *** to ********* **************** ****** ** *** typical ********* ******* ****** ************ ******* ******** ********** *** periodic **** discounts ** *** ********* ** ***** ** ******** *** purchasing of ***** ****** ***** ********** to maintain **** ****** ******* ** implementing ***** ******* P&G provides *** ****** ******** *********** the **** *** *********** **************** price ********** ** special ********** *** only ******* ** respond to *********** *********** ******* ** ******* ****** *** **** **** ** ** ******** ** *** ** ** ********** **** ***** ******* was first *********** *** ***** **** ***** due ** *** *********** ** ********** but ******* this brought ******** ****** *** ****** *********** ** serve *** *********** ********* **** ****************** ******* ** order ** enhance *** customer ******* ***** ******* *********** a ********** ************* ******* ***** was ******* ** ***** ******* and ***** ********** ************* ******* *********** ******* ******* **** *** *********** promotional **** ******* to everyday *** ****** to ******** the **** from consumers **** ******** ********* ** ****** caused ** *** ********* in consumer ****** *** ** ***** ********** *** ********* in manufacturer demand *** ** forward-buying ** order ** ******* quality in the ******** ******* *** ********** in *** ******* ** ******* *** ** ** eliminated *** ****** and ****** pricing ********* **** ** ****** *** ********* ** ***** ********** replenishment processesFrequent *** ******* ********** **** ******* *** ******* brand *** customer ******* ** **** Promotions **** ******** those *** ********* *** **** ****** ***** ********* and ********** ******** *** *********** ********* ********* value ******* increased ***** ******* *** of *** *********** **** ********* ******** ********** ************ **** ****** ********** ********* ** ***** CRP ******* ***** ******** *** supply ***** efficiencies and in **** ******* inventory ****** *** large *********** in ****** forced P&G ** stockpile large inventories *** *** inefficiencies complicated ********** *** increased manufacturing *** ********* costs ********* *** ******** replenishment ******* allows P&G to eliminate ************** in *** ****** chain *** improve ************ ***** ******* *** combination ** ******** loyalty *** ******** ******* ********** and ************* ******* P&G to ******* ****** ******* ******** ** *** ********* ** ********** ****** ***** *** decreasing *** ***** ** serve every ******* ** *** ****** chainDaily ********** P&G ***** ** an observation **** they have a ****** ***** however in actuality ***** prices *** ********* ********** *** ******** *** more useful ***** has expanded ********** *** ***** ******* **** ************* *** ********* ** ***** *** themselves ** **** **** mirror the ********* P&G has been ********* *** * ************ length ** ************* ************** ***** **** an assortment *** *** ********* aggressively **** ********** **** different brands **** ******** *** ** of *** purchase ******** ***** ***** will ** change to ******* elements that *** **** costly *** ********* *** ***** **** ** of now ******** individual items ***** **** ** switch to P&G items ******* the ***** *** **** **** **** ** ** *** ************ **************** ****** the maker's *********** ****** ***** inventory **** is *** charge for ** administration ** **** ****** ******* *** ******** from ** ***** ******* ***** ** ** ** undiscounted expenses ***** ****** ***** ** be *** most ********** charged *** serve as the ********* guide ******** ****** ********* ******* **** costs *** ***** *** ******************