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Provide a 11 pages analysis while answering the following question: Advertising and Consumption Analysis on Corporate Discourse. Prepare this assignment according to the guidelines found in the APA St

Provide a 11 pages analysis while answering the following question: Advertising and Consumption Analysis on Corporate Discourse. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. The most common options that corporations opt for corporate discourse include synchronous interpersonal communication, asynchronous interpersonal communication and asynchronous mass communication. Advertising is the most widespread mode of corporate discourse in the United Kingdom. Corporations in the UK apply other forms of discourse in addition to advertising. these forms include corporate social responsibility, personal selling, public relations, and sales promotion. Features of various modes of address are designed to achieve essential characterizations that are suitable for the intended audience.

Advertising agencies have maintained the discourse form of advertisements fresh and novel over years. This is achieved through continuously challenging communication conventions and practices by appropriating new textual forms (Hackley, 2005). The primary element that characterizes advertising is negotiation. Negotiation involves a dialogue between two or more parties with an objective of reaching an understanding, resolving a point of difference, or gaining the advantage of outcome dialogue. During advertisements, the UK corporations strive to achieve product awareness by making the product features and price known to the target audience (Fowles, 1996). This negotiation procedure is indirect because the company has already set the price. the customers would have agreed with the set price if they choose to buy the product. Direct negotiation can also occur when customers see the price during the advertising and decide to visit the company premises to request for lowering of the price for the product.

Kotler and Armstrong (2012) define advertising as any form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor through the media. The non-personal presentation element implies that advertising is not done by people, but comprises recorded forms of messages that are presented repeatedly through the media. The goal of using advertising for&nbsp.product promotion is to ensure that information concerning the product and service reaches as many people as possible.

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