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Provide a 5 pages analysis while answering the following question: Understanding Advertising Messages. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is
Provide a 5 pages analysis while answering the following question: Understanding Advertising Messages. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Magazines, which are widely used by most firms due to their ability to access a specific target group with high-quality presentations and the fact that they accommodate design options, prestige, influence, believability and long shelf life. (Shimp 367-369). I will consider the models used on different bases such as the number used, gender, facial expressions and their evocation. The setting of the scene, its implications to the moods or emotions, and the relationship between the setting and the model are important to be analyzed.
I will further consider the possible omissions by regarding not only what has been evidently shown and said but also what is omitted and the implication of leaving such issues. The issue of the audience cannot be avoided since it is in fact the reason for advertisement. The strategies used in the advertisement should be geared towards persuading the customers or support the product, service or project. It is therefore important to consider the persuasiveness of the advert in the magazine. I will also confirm if the information being passed is ethical and honest as per the company’s claim. The overall effect of the advert on the customer’s feelings, emotions and the degree to which it attracts the customer is similarly an important issue to reflect on while considering the analysis. I will ask the consumers and the entire public for their take on the magazine's advertisement by using questionnaires or verbally interviewing them (Shimp 367-369).
Considering the TV advertisements, I will access the ability of the advert contents to appeal to the public. I will intend to check on what the advertiser has done to make the product attractive to the audience by regarding the color, music on the background used, and the models or people involved in the advert. I will scrutinize the targeted audience of the advert and the ability of the advert to reach the audience as anticipated by the company.
