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Provide a 6 pages analysis while answering the following question: What is the Significance of the Concepts of Convergence and Localisation for Understanding Today's Global Videogames Industry. Prepar

Provide a 6 pages analysis while answering the following question: What is the Significance of the Concepts of Convergence and Localisation for Understanding Today's Global Videogames Industry. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Convergence belongs to the wider or more general discourse of globalization. To put it another way, it is one of the narratives of this phenomenon as it pertains to the synergy of various forces, mainly driven by technology, in such a way that revolutionizes the characteristics of the consumer. The idea is that industrialization, modernization, and technology are expected to bring a universal civilization. This process is supposedly geared towards a kind of cultural homogeneity brought about by the Westernization of the world. According to Mooiji, this suggests that Western companies with their global brands force Western lifestyles on consumers in other parts of the world. (p. 7) This supposed homogenization contributes to the theory of convergence, particularly that one, which is economic in nature.

Two of the important factors that make convergence possible are the media and technology. The first one is more powerful in the context of convergence because it is a one-way interaction. The audience does not have a choice but to ingest the kind of information that is being transmitted. Because of this, American television such as CNN and MTV became the global standard channels. The effects of the media on consumers are very powerful and wide-ranging. It became the primary tool for the Westernization of the world because Western cultural goods dominate the media messages. The media argument, wrote Suarez-Orozco and Qin-Hilliard, blurs the distinction of at least four forms of power – economic (the ability to&nbsp.produce and distribute cultural goods), cultural (the ability to produce and circulate forms and meanings), political (the ability to impose ideologies), and psychological (the ability to shape desire, fantasy, and identity). (p. 118) Technology is also central to the convergence concept. The Internet is the most effective demonstration of this fact. It contributes further to the convergence of the consumers into one homogenous population because of the ease and speed in the access of its contents.&nbsp.

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