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Provide a 7 pages analysis while answering the following question: SWOT Analysis of Better Business Bureau. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstrac
Provide a 7 pages analysis while answering the following question: SWOT Analysis of Better Business Bureau. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Strengths
 .1) It's a brand, which is widely recognized by American customers and the foreign market. .
2) Presence of the company online, this enables customers to make their purchases and orders online. .
3) The ownership form facilitates most of its success. .
4) Its consumer handling techniques create loyal clients.
Weaknesses
1) Its inability to withstand price competition from well-established competitors. .
2) It lacks diversification and product differentiation. The company operates mostly in the United States where it is majorly based. Local retailers acquired its stores both in Europe and in the Middle East including Australia.
3) Its supply chain is disorganized and operates at very low optimal. .
4) Poor environmental awareness programs record.
Opportunities .
1) The company has greater prospects of growth since customers are highly willing to make online orders and purchases. The company is among the first to install online operation programs for its customers hence prospects of growth since they offer this opportunity to a wide client base.
2) The growing popularity of privately or store brands that are often owned by private retailers. .
3) The ever-increasing expenditure on general consumer products and services. BBB operates many retail outlets and the revenue from the outlets summed up contributes significantly to the firm’s total revenue.
Threats .
1) Intense competition from well-established service providing companies operating in the same line of business. The competitors also keep diversifying.
2) Economic downturn resulting in the decline of purchasing power, disposable income and amount of credit accompanied with high-interest rates.
3) Ever-increasing costs of operations emanating from the costs of inputs to be used in the process. .
Current Trends
1) The constantly increasing attention of the government toward the environmental practices and issues of companies and how they handle such issues. One should bear in mind that BBB Corporation already had trouble with watchdog because of its poor waste management procedures.
2) The increasing popularity of online and internet business and the willingness of the majority of clients and stakeholders to make their transactions online are a bust to business in the contemporary world.
3) Another trend is the increasing number of people who are willing to buy privately-owned enterprises and stores.
4) The constant and consistent technological improvement in the management of business operations where tasks are to a very small extent handled manually, most operations are mechanized hence efficiency and effectiveness.
Internal analysis of the internal analysis involves a keen analysis of the major functions of the organization, its abilities as compared to those of the competitors. In its efforts to achieve a competitive edge and marketability of its operations, BBB has decided to modernize its operations (www.newyork.bbb.org/). These are conducted in its efforts to encourage and support best market practices while celebrating being a model given it is one among the few to initiate online transactions. BBB operates its internal operations based on trust and this has enabled it to earn accreditations, awards which not any other company is eligible for in the United States. The internal cores and operations of BBB are much in line with all its values alike.
