Provide a 8 pages analysis while answering the following question: Current Trends in the Tobacco Industry. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract

Provide a 8 pages analysis while answering the following question: Current Trends in the Tobacco Industry. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Due to this threat, the customer base is decreasing and hence several steps are being taken by cigarette manufacturers to alleviate the harm. Another trend is the need for portraying a socially responsible picture for the consumers. The use of technology in customer identifications and analysis is becoming popular while using IT in the operations to manage the organizations better is another trend that is been seen more often.

British American Tobacco is the most globalization brand in the world. The brand has millions of diverse customers across the globe, with access to over 180 markets globally, and makes the best quality tobacco products. The brand commits its customers to always be indulged in principles of corporate social responsibility, a practice kept running through out the group. Known brands include Pall Mall, Dunhill, Lucky Strike, and Kent (http://www.bat.com/)

However, the global politics is not the same as the local one, rather absolute differential, therefore, extra care needs to be taken since British American Tobacco mainly exports to some 180+ countries

SW presents the internal scenario of the organization, matched against the existing or anticipated external OT provides a plan for the future course of action.