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QUESTION 1 (CASE STUDY) - Refer to the critique paper provided. 1. How do the Millennial's characteristics influence their buying behaviour? 2. Discus the behavioural and psychological factors that wo
QUESTION 1 (CASE STUDY) - Refer to the critique paper provided.
1. How do the Millennial's characteristics influence their buying behaviour?
2. Discus the behavioural and psychological factors that would influence Millennials responses to marketing campaigns.
3. How does customer relationship strategy affect Millennials purchasing decisions?
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