Question 35 A __________ is a narrowly defined group of potential customers with a fairly specific set of needs.

Question 35

A __________ is a narrowly defined group of potential customers with a fairly specific set of needs.

market segment

niche

market share

concentrated market

Question 36

_________ is NOT an aspect of marketing strategy.

Selecting a target market

Implementing strategies for promoting products

Distributing products

Performing sales-related accounting tasks

Question 37

Most companies constantly look for ways to make _________ improvements in existing products by adding features that will broaden their consumer appeal.

incremental

marketable

social

industrial

Question 38

Some technologies, including voice mail and e-mail, have actually ________________ work loads.

reversed

increased

defused

disseminated

Question 39

___________ sell protection agains losses incurred by illness, disability, death, and property damage.

Mutual funds

Brokerage firms

Credit unions

Insurance companies

Question 40

Which of the following is a step in the managerial control process?

taking corrective action if needed

measuring performance

determining the reasons for deviations

all of these

Question 41

All of the following are best categorized as _________________: the U.S. Postal Service, museums, and almost all colleges and universities.

cultural institutions

natural monopolies

intermediaries

nonprofits

Question 42

Clayton Moore must choose between taking actions that promote personal interests and the interests of others at work. The ethical issue that he's facing is best characterized as a matter of ____________.

insider trading

conflict of interest

whistle-blowing

rationalization

Question 43

A ___________ is a working partnership between companies in different countries who pool their resources to achieve goals and benefits for both firms.

limited partnership

licensing

strategic alliance

direct investment

Question 44

A ___________ accountant prepares information, such as reports on the cost of materials used in the production process, for internal use only.

financial

marketing

staff

managerial

Question 45

In performing the _________ function, managers set goals and determine the best way to achieve them.

organizing

directing

planning

controlling

Question 46

The question "What is the outlook for the industry?" is taken up in the ____________ section of the business plan

Description of Proposed Business

Mission Statement

Industry Analysis

Competitive Overview

Question 47

____________ is the selling price per unit minus the variable cost per unit.

The breakeven point in units

Contribution margin per unit

Fixed price

Survival price

Question 48

If a foreign currency ________ relative to the U.S. dollar, Americans must pay more for goods and services bought from sellers in the country that issues the currency.

goes up

goes down

varies

is unstable

Question 49

__________ costs vary with quantity of goods sold, but remain constant on a per-unit basis.

Breakeven

Fixed

Flat

Variable