Rafael Ochoa is puzzled. His company had a profit margin of 10% in 2008. He feels that this is an indication that the company is doing well.

Rafael Ochoa is puzzled. His company had a profit margin of 10% in 2008. He feels that this is an indication that the company is doing well. Cindy Lore, his accountant, says that more information is needed to determine the firm's financial well being. Analyze the situation and determine who is correct and support your position.