Read CASE 14: THE BOSTON BEER COMPANY: POISED FOR GROWTH C99 to C110 1. Apply Porter’s Five Forces on the general Beer Industry. The threat of new entrants: The bargaining power of buyers: The bargain

Read CASE 14: THE BOSTON BEER COMPANY: POISED FOR GROWTH C99 to C110

1. Apply Porter’s Five Forces on the general Beer Industry.

The threat of new entrants:

The bargaining power of buyers:

The bargaining power of suppliers:

The threat of substitute products and services:

The intensity of rivalry among competitors in an industry:

2. Identify and compare the main strategic groups in the beer industry?

3. Identify the resources and capabilities of the Boston Beer Company. Which of these resources create a sustainable competitive advantage?