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QUESTION
Read the Boden case study. Analyze the case looking specifically at the branding by Boden. Include some discussion of the following in your paper:
Read the Boden case study. Analyze the case looking specifically at the branding by Boden. Include some discussion of the following in your paper:
- What did Boden do?
- How did this differ from previous efforts or from the competition?
- How successful was the branding?
- What does this example tell you about branding the company your team has decided on?
