Read the following case study Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand...

Read the following case study

Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile.

Then, draft a two-page paper by addressing each of the following items:

•  In your own words, how would you describe "ambush marketing"? Include two examples with your description.
•  What are the advantages and disadvantages (risks and consequences) of ambush marketing?
•  What was Bavaria Beer hoping to achieve through its ambush marketing tactics?
•  Would you consider Bavaria Beer's ambush marketing an unethical practice or simply a competitive strategy?
• Explain.
•  Can ambush marketing be both intentional and unintentional? Explain.
•  As a leader of an organization, would you allow the practice of ambush marketing? Explain.
• Be sure to demonstrate a clear analysis as you address each question. Use APA style to format your assignment.