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Read the following two articles in the Electronic Reserve Readings for Week 1. (NOTE: The answers for the questions below must come at least in part from these two articles. Peer-reviewed research can
Gunter, B., & Jensen, K. B. (2002). Part III: Chapter 13: The quantitative research process. Handbook of Media & Communication Research, 209-234.
Jensen, K. B. (2002). Part III: Chapter 14: The qualitative research process. Handbook of Media & Communication Research, 235-253.
Answer each question in 100-150 words each:
- Why is it important to be familiar with research about communication and the methods used to perform this research?
- Name and briefly characterize two quantitative research methods used in communications research. Include in your characterization two advantages and two disadvantages for each.
- Name and briefly characterize two qualitative research methods used in communications research. Include in your characterization two advantages and two disadvantages for each.
- What are two practical applications for communications research?
- What part do ethics play in communication research?
- Define and discuss informed consent, confidentiality, and anonymity in communication research.
- Which research methods better align with each theoretical perspective from the other Week 1 assignment? (for example, Systems theory can be best researched quantitatively as you can systematically test variables)
Formatyour assignment according to appropriate course-level APA guidelines.