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QUESTION

Recommend an integrated marcoms plan that could be used to raise the profit of your organisation's online offerings for Apple Inc. it should include:...

Q1: Recommend an integrated marcoms plan that could be used to raise the profit of your organisation's online offerings for Apple Inc. it should include:

  • which external stakeholder the plan is targeting
  • Clear SMART communication objectives.
  • a range of proposed communication methods, media and tools.
  • an implementation schedule
  • how the online and offline elements will be integrated

Q2: Evaluate appropriate ways to measure the effectiveness of the marcoms plan

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