Recommend an integrated marcoms plan that could be used to raise the profit of your organisation's online offerings for Apple Inc. it should include:...

Q1: Recommend an integrated marcoms plan that could be used to raise the profit of your organisation's online offerings for Apple Inc. it should include:

• which external stakeholder the plan is targeting
• Clear SMART communication objectives.
• a range of proposed communication methods, media and tools.
• an implementation schedule
• how the online and offline elements will be integrated

Q2: Evaluate appropriate ways to measure the effectiveness of the marcoms plan