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Region A A A A A A A A A A A A A A A A A A A A A A A A A A A B B B B B B B B B B B B B C C C C C C C C C C C C C C C C C C C C C Store ID 4933 7553

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Case Problem 2A retail chain sent out a “Buy More Save More” coupon to each of the customers who own aloyalty card in its 61 stores. The objective was to get these customers to redeem the...
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