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QUESTION

Reputation management is Select one:the process of developing positive relationships with influential media sources in order to carefully monitor...

Reputation management is

Select one:

a. the process of developing positive relationships with influential media sources in order to carefully monitor news about the company.

b. communicating how an organization wants to be viewed by its stakeholders and the public.

c. the process of building and sustaining a company's good name and generating positive feedback from stakeholders.

d. not worth much effort, since stakeholders will make their own decisions about the company's actions.

e. top management's efforts to protect its reputation so that top management can achieve greater job security.

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