RES 351 Week 4 DQs and Summary

This pack of RES 351 Week 4 Discussion Questions and Summary shows the solutions to the following problems:

DQ 1: What special problem do open-ended questions have? How can these be minimized? In what situations are open-ended questions most useful?

DQ 2: As part of its bankruptcy restructuring, General Motors (GM) launched a new ad campaign on June 3, 2009, that that was meant to feature a streamlined GM: fewer brands