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QUESTION

Retention strategies can be based on rewards, programmatic and humanistic bonds, or service structure.

1. Retention strategies can be based on rewards, programmatic and humanistic bonds, or service structure. Describe each and give an example of each and address how training can occur for new and current employees. 

2. Why is acquisition a necessary part of the CRM strategy cycle? What steps should be taken to ensure an acquisition strategy is implemented successfully?

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