Robbinsdale Hospital is one of two hospitals among the six facilities in the city to have an intensive care (Level III) nursery.

Robbinsdale Hospital is one of two hospitals among the six facilities in the city to have an intensive care (Level III) nursery. This facility is tailored to treat infants suffering from severe medical complications upon delivery. The program director is deciding whether to use an emotional or rational appeal in advertising copy. What are the considerations in this decision?