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QUESTION
rtant ways that integrated marketing (IMC) builds loyalty relationships? -by helping to reinforce the choices suggested by each communications option?...
What are the most important ways that integrated marketing (IMC) builds loyalty relationships?
-by helping to reinforce the choices suggested by each communications option?
-by persuading customers that they should build a relationship with the organization?
-by giving loyalty coupons to repeat users?
-by communicating to customers that it is better to be loyal than to be a brand switcher?
