RUNNING HEAD: Groupon 1 Groupon Marlond Lee Grantham University Professor: Jenifer Dusenberg-Schroer BA440 Marketing Analysis November 15, 2016...

This week you will complete the Marketing Strategy for your chosen case study.

Consider these elements as you write your paper:

Primary (and Secondary) Target Markets

Product Strategy

Pricing Strategy

Distribution/Supply Chain Strategy

Integrated Marketing Communication (Promotion) Strategy