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Running head: Marketing Plan Marketing Plan Student A. Sample Grand Canyon University: MGT 660 <Date> Marketing Plan Executive SummaryA one page summary
Running head: Marketing Plan
Marketing Plan
Student A. Sample
Grand Canyon University: MGT 660
<Date>
Marketing Plan
Executive Summary
A one page summary of the entire report. Make sure to include any conclusions that you make.
Challenge
Brief description of product or service including strategic goals, sales and figures.
Target Market
What is your target market?
What is the size of your potential target market?
Situation Analysis
Company: Focus, goals, strengths, weaknesses, market share.
Customers: Number, type, motivation, decision processes.
Competition: Market position, strengths, weaknesses, market share.
Collaborators: Joint ventures, subsidiaries, distributors.
SWOT
Strengths/weaknesses, opportunities/threats.
Market Segments/Marketing Strategy
Description of each product line, percentage of total of sales, customer wants, competitive positioning. The 4 P’s….
Product: Name, quality, size, packaging and warranty.
Price: Strategy for volume.
Place: Distribution channels.
Promotion: Advertising
Long and Short Term Financial Projections
Include financial plans and results and time line.
Conclusion
Summary of plan
References
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