Sample Case Assignment Analysis Format MRKT 5000 Online Course (Instructional notes in red) (Your name here) Can Pepsi make Pepsi One the One?

Marriott: Getting Down to Business with the Business TravelersRead the case on page 187-188 of the text and answer the following questions:How is Marriott segmenting the market for hotel services?Which of the three targeting strategies is Marriott using? ExplainAs Marriott builds more green hotels, should it reposition its hotel brands as being environmentally friendly? Why or why not?What specific types of data should Marriott have in its customer database for segmentation purposes?(At least 500 words, and I am including a sample case which has the format that the case needs to have)The case can be found here: http://books.google.com/books?id=cOKMr4Fpqc0C&pg=PA188&lpg=PA188&dq=How+is+Marriott+segmenting+the+market+for+hotel+services?+++++Which+of+the+three+targeting+strategies+is+Marriott+using?+Explain+++++As+Marriott+builds+more+green+hotels,+should+it+reposition+its+hotel+brands+as+being+environmentally+friendly?+Why+or+why+not?+++++What+specific+types+of+data+should+Marriott+have+in+its+customer+database+for+segmentation+purposes?&source=bl&ots=nTMkNrz3IR&sig=4hPfnEC5cJErINyBRHVGFKc-SV4&hl=en&ei=7rhiTsOiA5PAgQf_ov2lCg&sa=X&oi=book_result&ct=result&resnum=1&ved=0CBYQ6AEwAA#v=onepage&q=How%20is%20Marriott%20segmenting%20the%20market%20for%20hotel%20services%3F%20%20%20%20%20Which%20of%20the%20three%20targeting%20strategies%20is%20Marriott%20using%3F%20Explain%20%20%20%20%20As%20Marriott%20builds%20more%20green%20hotels%2C%20should%20it%20reposition%20its%20hotel%20brands%20as%20being%20environmentally%20friendly%3F%20Why%20or%20why%20not%3F%20%20%20%20%20What%20specific%20types%20of%20data%20should%20Marriott%20have%20in%20its%20customer%20database%20for%20segmentation%20purposes%3F&f=false