Secondary market research is a great tool when a company is thinking of adding a new product or service.

Secondary market research is a great tool when a company is thinking of adding a new product or service. It can be a time-saver and a great start to additional research as long as the information is relevant and impactful, it is a great resource for strengthening the decision-making process.

Do you have an example of this? Of when you've seen the use of secondary research to help in decision making to add a new product or service?