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QUESTION

Select a business-to-business company, and discuss the segmentation strategies that they might utilize as they identify their target market. 200-300 words onlyAnswer all 3 questionsExplain why you be

Select a business-to-business company, and discuss the segmentation strategies that they might utilize as they identify their target market.  200-300 words only

Answer all 3 questions

  • Explain why you believe this is the most relevant target market for this company.
  • What types of strategies are they using to reach this target market, and what strategies can you recommend in the future?
  • In the interest of maintaining diversity within the discussion forum, please select a company that has not yet been discussed by a fellow student.

TEXT BOOK

Hutt, M. D., & Speh, T. W. (2013). Business marketing management: B2B (11th ed.). Mason, OH: South -Western

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