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Select an advertisement (from any media). Develop a two- to three-page paper in the correct APA writing style and assess the following...
Select an advertisement (from any media). Develop a two- to three-page paper in the correct APA writing style and assess the following characteristics of the ad: Does it effectively communicate the products benefits: Does it differentiate the product from the competitors’ products? If so, how? Identify the market segment targeted in the ad – is the ad directed toward the appropriate market segment? Could the ad be redesigned to have more universal appeal without sacrificing its effectiveness at the target segment? Are there any aspects of the ad that might trigger negative emotions towards the product? Based on this analysis, provide recommendations for a new (and improved) advertisement. Include a minimum of 2-4 resources; 1 resource must be peer reviewed. List the resources in the correct APA writing style.
