Select two service organisations which offer similar core services but which differ in terms of market segments served, pricing, etc.

 Select two service organisations which offer similar core services but which differ in terms of

market segments served, pricing, etc. For example, if the core service is a meal, then you could

choose a fast food restaurant service, and a high class restaurant. Another example would be

transportation, a bus service could be compared with luxury limousine service. Identify the key

elements of the service concept for each service and compare their service concept profiles.

Explain how one of the service concepts could be, or has been, modified to differentiate it in the

marketplace.