Social Media and Sales

Part 1 - I will do this part.

Create an account on social media such as Twitter®, Instagram®, Facebook®, etc.

Share the user name with the class in order to communicate with class members.

Communicate with your classmates about different sales experiences including retail, restaurants, and online for a minimum of 1 week. 

Take a screenshot and save the social media posts from this time period.

Part 2

Identify a local restaurant, hotel, or other business in your city or town and read social media review reports on this business. Social media review sites include such sites as Yelp®, UrbanSpoon®, TripAdvisor®, Google Local®, Yahoo Local®, etc.

Identify a minimum of 10 reviews or comments.

Take screenshots of the 10 reviews or comments.

Part 3

Write a 1,050- to 1,400-word paper in which you use the experiences and information found in Parts 1 & 2 and do the following:

• Discuss the uses of social media as a sales tool.
• Explain the role social media plays in the sales process.
• Evaluate how various social media tools can affect a business whether this is positive or negative.
• Discuss how a negative review on social media can affect sales.
• Examine how social media sites use data analytics to identify trends the can benefit the sales process.

Attach screenshots of the posts and reviews from Parts 1 & 2 to the paper.

Format your assignment consistent with APA guidelines.

Individual Assignment: Social Media and Sales

Purpose of Assignment

The Week 5 assignment is designed to create a real-world experience by allowing students to use social media on their own to see how it can be used as a tool for sales and marketing. They also have the opportunity to see the rapid effects of negative experiences. Social media is rapidly becoming a major sales tool and its accessibility recommends this idea for having students use it directly and then analyze that experience.

Resources Required

Social media accounts

Grading Guide

Content

Met

Partially Met

Not Met

Comments:

Part 1 of the assignment includes screen shots of the social media posts for a minimum of one week’s activity.

Part 2 of the assignment includes the identification and screen shots of the 10 different negative social media reviews and/or comments.

The paper includes a discussion of the uses of social media as a sales tool.

The paper includes an explanation of the role social media plays in the sales process.

The paper includes an evaluation of how social media tools can affect a business whether positively or negatively.

The paper includes a discussion of how a negative review on social media can affect sales.

The paper includes an examination of how social media sites use data analytics to identify trends to benefit the sales process.

The paper is 1,050 to 1,400 words in length.

Total Available

Total Earned

10

#/10

Writing Guidelines

Met

Partially Met

Not Met

Comments:

The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.

Intellectual property is recognized with in-text citations and a reference page.

Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.

Sentences are complete, clear, and concise.

Rules of grammar and usage are followed including spelling and punctuation.

Total Available

Total Earned

4

#/4

Assignment Total

#

14

#/14

Additional comments: