Social media audit

Social Media Audit

The site that you will be analysing will be http://www.landscaping.ie1. Introduction – a brief outline of who they are, what their current Social Media presence and strategy is, who their audience is and where they are online2. Research – get as much information on the current state of their Social Media presence and strategy • Know Their Business:i. Identify their Product/servicesii. Identify what social media platforms they are oniii. Identify what they are currently doing on those platformsiv. Gather data on how they are performing on those platforms• Know Their Customer:i. Identify their target audience and describe themii. Identify where their customers can be found on social media platforms• Know Their Competition: Analyse their Competitioni. Provide a competitive analysis of at least 1 direct competitor• Know Their Goals: What do they want their customers to do?i. What Goals/CTAs is their site designed to have visitors doii. What Goals/CTAs are their existing social media platforms designed to have visitors do3. Analysis – based on your research above,• Are they targeting the right audience• Are they on the right platforms• Are they utilising those platforms effectively• Are they engaging with their customers4. Conclusion – what should their next steps be• Based on your analysis above, sum up what their next steps should be ... this could be used for an Executive Summary of a Social Media Marketing StrategyDocument should be based on the above sections ... Introduction, Research, Analysis and Conclusion ... pretend you are presenting this work to the company you are auditing ... make sure you would feel proud to deliver the audit to them.While there is no firm maximum or minimum word limit, you should be aiming for 2000