Southwest Airlines marketing background analysis

It is due before 9p.m today!!! Do not accept if you cannot deliver it on time pleeeease!

Do a full background analysis on Southwest Airlines.  Do NOT copy and paste, do not use Wikipedia...I want at least 5 real sources of information on the airline demonstrating to me that you are fully capable of doing an in-depth profile of an organization. This is always where you start on a topic/project so that you become the expert.  This part of the paper should be AT LEAST 5 pages.(double space, no format restriction)

P.S: I started a few sentences that you can use of course

Southwest Airlines, the most well-known low-cost carrier in United States, headquartered in Dallas, Texas. The airline started operations in 1971, with three Boeing 737 aircraft that served within the state of Texas. It says on their website, “We weren't just airborne yesterday - Time flies when you're having fun!”

It is the truth. If you look at their timeline, from first incorporated as Air Southwest Company in 1967, to now scheduling services to 100 destinations in the United States and other eight countries, operating more than 3900 departures a day,