Starbucks

Starbucks

Read the article "What is strategy" and "Can you say what your strategy is?", and then using the framework presented in class for articulating the current position and future direction of a strategy, answer the following questions for the starbucks case study. Then submit your prep sheet and executive summary in a single word document.

• Describe Starbucks’ strategy in terms of current positioning and future direction. (analysis section) of prep sheet)
• What do you see as the greatest alternative risks or challenges they face moving forward? (alternatives section) 
• Make a recommendation as to which is greatest and how to proceed in addressing it. (recommendation section)