SWOTT Analysis Chick-Fil-A

Tasks:

Complete the following tasks:

• Perform a SWOTT analysis, placing particular emphasison long-term trends affecting the company chosen by you - Chick-Fil-A.
• Create a (new) mission statement, placing particularemphasis on what the competition is doing. Include the following elementsin your statement:
  • Customer orientation
  • Service category
  • Scope or direction
  • Core competency
  • Measurability

Submission Details:

• Present your analysis as a 2-page report in a MicrosoftWord document formatted in APA style.
• On a separate page, cite at least three peer-reviewedsources using APA format.

Assignment 3 Grading Criteria

MaximumPoints

Performed a SWOTT analysis,placing particular emphasis on long-term trends affecting the company chosenby you.

20

Created a (new) mission statementfor the chosen company.

10

Included the given elements inyour statement.

10

Used correct spelling, grammar,and professional vocabulary. Formatted the paper and cited all sources usingAPA format.

10

Total:

50