The business: Beekay O&D is an event planning business that specializes in corporate customers that will vary by market sector. Beekay O&D intends to provide the following kinds of unique serv

The business:

Hatel is an event planning business that specializes in corporate customers that will vary by market sector. Hatel intends to provide the following kinds of unique services;

a)     Retreat training services.

b)    Product launch services.

Hatel will use one office in the sole proprietor’s house and serve the local individuals. After one year, we are planning to shift into a rented office room and recruit ten people. Additionally, a salesperson will be hired to manage sales increase.

There are so many ways on how we can sell the event planning services to potential customers. First, we are going to start with taking up smaller events, we then provide quality services, listening to all customers, meeting the customer needs, and finally ensuring the employees are well paid.

Appendix 

The Market Overview

Your Market

Market research and environmental/industry analysis:

Your Customers

Target customers:

Customer profile:

Your Competitors

Competitor analysis:

Your Marketing

Marketing Strategy:

Your PRODUCT or service

The PRICING of your product or service

Your POSITION (Place) in the marketplace- the place where the product/service can be bought

the distribution channel

Sales and distribution channels

The PROMOTION of your product or service- Detail your promotion techniques into six categories:

·      online

·      public relations

·      advertising

·      promotion

·      packaging or personal selling

·      branding

The PEOPLE in your business (salespeople, staff etc.)

The PROCESS represents the buying experience

The PHYSICAL ENVIRONMENT where the good/services are presented

PRODUCTIVITY is an essential part of meeting a customer’s needs

Marketing Activity

Your Finances

Marketing Budget {YEAR}

Organisational Implications

Contingencies

Monitoring/measurement activities

Supporting documentation

Glossary