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QUESTION
The CEO attended a conference that presented the topics of Economic Value Added (EVA), Balanced Scorecard, and activity-based costing.
The CEO attended a conference that presented the topics of Economic Value Added (EVA), Balanced Scorecard, and activity-based costing. He has come to you wanting more information about these three topics. Discuss the concept of EVA, Balanced Scorecard and activity-based costing and what their purpose is. Discuss the advantages and the disadvantages of a company's use of these performance measures. How are these three measures related?
