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QUESTION
The internet has become an effective marketing tool for many tourism businesses. Pretend that you are planning to visit Toronto, Ontario. You have decided to do the EdgeWalk at the iconic CN Tower. Go
The internet has become an effective marketing tool for many tourism businesses. Pretend that you are planning to visit Toronto, Ontario. You have decided to do the EdgeWalk at the iconic CN Tower. Go to their website at http://www.edgewalkcntower.ca and then address the following:
- PRODUCT: What product is being offered?
- Describe the target market for this experience.
- PRICE: How much does it cost to participate in this activity? What is included in the price?
- PLACE: Besides booking this experience using the internet, from their website can you identify how else you can make a booking?
- PROMOTION: EdgeWalk is using the internet to promote their product. From their website can you identify other ways that they promote their product?
- Using their website and social media, how do they try to engage you with the EdgeWalk experience?
- Thinking back to the factors that make tourism a unique product from a marketing perspective, identify one factor that EdgeWalk has to consider
