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QUESTION
The key to coordination is to ensure that functional areas maintain:A. ability to envision
The key to coordination is to ensure that functional areas maintain:
A. ability to envision
future goals
B. consensus at all organizational levels
C. agreement on major marketing functions
D. ample time for planning
E. open lines of communication
Which of the following is needed to develop goals and objectives?
A. Implementation
B. Mission statement
C. A SWOT analysis
D. Marketing plan
E. Competitive intelligence
